2012 Pedigree Feeding Project Helps Dogs in Shelters
More than four million dogs enter shelters each year, and they don’t always get the nutrition they need. That’s why PEDIGREE® Brand is continuing their commitment to helping shelter dogs with the launch of The 2012 PEDIGREE Feeding Project, a new initiative to supply participating shelters with 100 percent of their core dog food needs at absolutely no cost. By removing food costs from their budgets, these shelters can focus on what really matters – finding loving homes for more of their dogs.
As the world’s largest dog food brand, PEDIGREE realizes it has the potential to impact more dogs’ lives than any other brand. That’s why PEDIGREE has chosen to focus on where it can make the biggest immediate difference – cities with an abundance of homeless pets – starting with Nashville and Chicago.
PEDIGREE is supplying local shelters in these cities with nutrition for their dogs, giving them the ability to save anywhere from $40,000 to $100,000 a year. The Brand will also work with these shelters to conduct local marketing and community outreach efforts, such as hosting adoption fairs and local advertising for
the dogs in both cities, with the goal of helping more dogs find forever homes. And, thanks to PEDIGREE, these dogs will also receive a consistent supply of the nutrition they need to look and feel their best while waiting for their loving home.
PEDIGREE is asking dog owners to get involved with the 2012 Pedigree Feeding Project, through its Buy One, Feed Two program – which hit stores last month. Purchases of PEDIGREE Food for Dogs help the Brand make a donation to help feed a shelter dog, donating up to 10 million bowls (8 oz) that’s 5 million pounds of food for dogs in shelters! So even if it is not your personal brand of choice pick up a bag of food for your local shelter as a gift this holiday season and you will be feeding double the amount of dogs with the purchase!
Since we first started working with Pedigree as a brand new blog in April of 2010 they have donated millions of pounds of food to dogs in need. What started that year as a goal of reaching 1 million bowls of food has now grown to 10 times that amount. Not only is that remarkable and impressive but shows that the brand cares about every dog and wants to make sure that they have food to eat every single day of their lives whether they live in your home or are awaiting anew home at a shelter no dog is forgotten.
With the Pedigree Feeding Project covering 100% of the food for the dogs and puppies in the shelters care these shelters are now able to focus on the overall health of the animals in their care providing more medical care then was previously possible. Which means when people walk into the shelter they are seeing happy healthy pets all ready for a wonderful life in their new home!
Great project! I really hope that it helps. I don’t see how it can’t.