Weekly Blogging Tips: SEO Over Optimization

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Everyone always has questions about how to create content so that more people will see it and visit their blog. For years industry insiders have been pushing SEO and even saying that if you don’t use Black Hat SEO Techniques your websites will never go anywhere. In fact you might have even received an email or 2 from a company telling you how sad it is that you are a great blog about XYZ and it is such a shame that your keyword for leaves doesn’t rank as high as it should on google searches. They say you could be getting so many more hits per day if you would hire them to show you how to employ SEO Black Hat tricks in order to rank better. Obviously if you are just starting off with your blog you might think you need this service and then realize they want to charge you an arm and a leg to perform this service for you. You might even be slightly upset but think because you aren’t making money with your blog you can’t afford to get this service. They might get you to buy their services if you are a business owner and they convince you how necessary their work is for the profitability of your company. Hopefully you didn’t fall for this pitch.

I have never felt that blogging for SEO was something I wanted to do. I have heard speakers talk about it and have read articles about SEO but for the most part I just didn’t feel that following their rules that closely was going to benefit me. Posts written using SEO Black Hat techniques are not authentic, do not encourage people to want to come back and read your blog another day, and certainly is not going to get people to want to share your post when they see that you you care more about getting your keyword in the article as often as you possibly can whether or not the sentence is readable.

The truth is I have turned down numerous paid opportunities that were all about SEO Optimization for the Business trying to hire me. When asked why they want to go through their site and employ these techniques their response is always that they want to rank higher in search results. My next question is what do you think this will help your company achieve and the answer is more people will buy our products. That is actually not really the case. People who land on a site that they don’t find inviting, genuine, informative, and useful will not go on to buy your product. I tell the companies that they need a total package and with the total package they will rank better, more people will visit, and more sales will eventually be made. Just because your site says orange paper 25,000 times per page because you are using 1 pt font and have the writing in white on a white background but your orange paper is of inferior quality or your site does not seem trustworthy does not mean anyone will buy it.

Well guess what Google no longer likes these techniques and starting very soon will penalize websites and blogs that employ these get my site to the top of the Google Search Engines tactics. No your site will not be removed but you will no longer show up at the top of the search results. Basically what Google would like you to do is be genuine yes mention your key word a few times in the post but don’t engage in SEO Over Optimization. Be true to you when blogging. Speak from the heart and product content that you know other people will be interested in.

Not sure if you are using techniques that could get you in trouble with Google? This is a great video about what you should not be doing.

Have a question about what you learned in the video? Ask us we would love to help you.

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Comments

  1. thank you for sharing this! i am actually writing a paper this semester on SEO and this is very useful information 🙂

  2. Wow, this is very informative! I’ve always been quite confused about the whole thing, and this has definitely helped me understand a lot better.

  3. Melanie Johnson says

    Great, informative video! I stumbled it!

  4. THank you for sharing. I don’t do much in terms of SEO but I really like the information you told us here:)

  5. VERY informative. Thanks so much for sharing

  6. great video! thanks for sharing.

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  1. Search Engine Optimization – Do You Wear a White Hat or a Black Hat? says:

    […] There seems to be a lot of confusion about search engine optimization (SEO) and how Google treats sites that use SEO. In fact, Felissa from Two Little Cavaliers talks about black hat SEO techniques in her blog post, SEO Over Optimization. […]

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