What is Blogger Outreach and How Does it Help Your Brand

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The concept of blogger outreach is simple: create a relationship with people who have credibility and a large targeted audience that your brand has something to offer them and their audience. Its all about the pitch and how you communicate with the bloggers that will determine if you are going to win them over and gain their respect. Traditional media is shrinking and people do not trust it as much when they are thinking about making a purchase. They look to what their friends, family, and larger network are saying about products when deciding if they would like to purchase an item. Bloggers fill all of those roles with their readers they create trust in their blog brand, trust within their specialized niche, and eventually become friends with many of their readers and so are looked at at trustworthy when they talk about a product or a brand and praise it for quality.

By targeting the most influential thought leaders in their specialized niche, a company can generate much larger levels of engagement, inspiration and action than through traditional media. Not only will the Bloggers send a targeted audience to your brand that targeted audience will begin to listen to your brand’s message through your own online channels. Blogger Outreach done right can and will create a lasting relationship between you the brand and the bloggers you want endorsing you. Your ROI (Return on Investment) lasts longer and is more beneficial to your company then you can ever imagine. While traditional PR companies send pitches to influential bloggers all the time chances are they get deleted before they are ever acted on because the pitch is one sided. Those pitches are asking Bloggers to promote a product using their influence among their readers and the credibility that they have painstakingly built for themselves for free with no real benefit to them. An influential blogger 90% of the time is not scrambling for content or unsure of what to post that day.

That is where influential bloggers play a huge role for your company. Not only can they reach your target audience but they can reach other influential bloggers and pitch the idea to them in such a way and in a manner that they want to participate and tell their readers about your brand, your message, and your product. Which in turn gives your message a much larger and broader audience then throwing pitches out and hoping 10% who receive it act on it. As an influential Blogger I work with brands on a daily basis who now they need to be out in the Social Media world but don’t even know where to begin. That is where we come in and help the brands to understand what they need to do in order to have influential bloggers get behind their brand and their message. We connect the brand with the Bloggers that would be their target audience and then the Bloggers through a mutually beneficial arrangement talk about the brand with their readers, followers, friends, and family increasing the online chatter about the brand and its message.

Blogger Outreach is the first step in creating a Social Media voice for your brand that is credible and trusted. Make sure you are getting it right and work directly with the influential bloggers who are not only influential with their readers but among the bloggers in their niche as well. You would be surprise what they can offer you if you only ask with an open mind and a view to the future.

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Comments

  1. I often struggle with time to keep my blog up each day, but try to remember to keep in social media too!

  2. This is a great article-thanks for sharing!

  3. Mellissa Hanks says

    This was really great info thanks a lot :O)

  4. This is a great article. Thanks for sharing it.

  5. THank you so much for this post! I try to keep up with all my social media sites- it is hard sometimes. Sounds like a great program.

  6. Thanks for this! This is so helpful if you are just starting out in blogging, or if you have been around for awhile,but hoping to gain some more exposure! There are so many new social media routes coming out all the time! I am loving pinterest right now!!

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  1. […] this week come the guys from Two Little Cavaliers. What is Blogger Outreach and How Does it Help Your Brand is the article that caught our attention. If you’re new to blogger outreach, then this article […]

  2. My PR Friends: Here how to Build a strong relationship with Bloggers » says:

    […] this week come the guys from Two Little Cavaliers. What is Blogger Outreach and How Does it Help Your Brand is the article that caught our attention. If you’re new to blogger outreach, then this article […]

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